Abstract: The results of research by the author, it can be concluded that merk awareness for Tupperware including the excellent category in which the merk is well known Tupperware respondents, including elements of the overall perception of quality including good category, merk association element is also included in both categories, and merk loyalty for Tupperware which include both categories / consumers loyal to Tupperware products and overall conclusions Tupperware merk has good equity in the views of respondents.
Keywords: Brand Equity, Tupperware Products
Penulis: Perys Laili Khodri Nasution, Khairina
Kode Jurnal: jpmanajemendd151516
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