Paket Lengkap Efek Training Dan Disiplin Kerja Terjadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada Spbe Pt. Tunas Sejati Cilacap)

Abstract: SPBE PT. Tunas Sejati Cilacap is one of the filling plant companies in Indonesia that performs the transportation, filling and delivery of LPG to the agents of PT. Pertamina which sells LPG. To be able to meet the needs of transportation, filling and delivery of LPG to agents in Cilacap and surrounding areas of course SPBE PT. Tunas Sejati Cilacap demands that employees can improve their performance. One way is to provide pembinaan so as to create quality human resources, in addition to the importance of work discipline also plays an important role in developing the potential of employees to optimize the company's activities to achieve goals.

The purpose of this research is to analyze the effect of pembinaan and work discipline on employee performance with job satisfaction as intervening variabel. The data collected in this research using questionnaires distributed to respondents and samples used in this study is saturated samping technique with total samples of 67 respondents. The analysis used is multiple linear regression analysis method. The data testing technique used is validity test, reliability test, classical assumption test, coefficient determination test, F test, t test and sobel test to test the mediation effect.

The results of analysis from this research result that pembinaan and work discipline have a positive and significant impact on job satisfaction, pembinaan and work discipline have a positive and significant impact to the employee performance, job satisfaction have a positive and significant impact on employee performance, job satisfaction mediates the effect of pembinaan on employee performance, and job satisfaction mediates the effect of work discipline on employee performance.

Keywords: training, work discipline, job satisfaction and employee performance

Penulis: Rizki Indah Kartikasari, Indi Djastuti

Kode Jurnal: jpmanajemendd170988

Paket Lengkap Dampak Kelompok Pola Dan Merk Image Terhadap Minat Beli Smartphone

Abstrak: Dalam kala globalisasi ini, teknologi yaitu bab yang tidak terlepas dari kehidupan masyarakat urban. Hal ini menyebabkan pangsa pasar gres khususnya untuk smartphone. Dalam memasarkan produk ada beberapa taktik yang digunakan, menyerupai pemanfaatan kelompok contoh dan penggunaan gambaran merek dalam menarik minat beli masyaralat. Tujuan penelitian ini yaitu untuk mengetahui imbas merk image dan kelompok contoh terhadap minat beli terhadap produk smartphone pada komunitas mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi. Metode pengambilan sampel memakai random sampling, dengan metode analisis regresi linier berganda. Hasil penelitian memperlihatkan bahwa kelompok contoh tidak besar lengan berkuasa terhadap minat beli smartphone, dan merk image, juga tidak besar lengan berkuasa terhadap minat beli smartphone, namun secara bersamaan kelompok contoh dan merk image besar lengan berkuasa terhadap minat beli.  Melalui penelitian dibutuhkan sanggup memperlihatkan ide dalam memasarkan produk khususnya di kalangan mahasiswa. Kelompok contoh dan merk image bila dipakai secara gotong royong sanggup menghipnotis minat beli smartphone. Tim pemasaran harus memakai dua variabel tersebut secara bersamaan.

Kata Kunci: kelompok acuan, merk image, minat beli

Penulis: David Billy Martin Salangka, James D.D Massie, Jeffry L.A Tampenawas

Kode Jurnal: jpmanajemendd170989

Paket Lengkap Imbas Price Discount, Store Atmosphere, Terhadap Keputusan Pembelian Serta Shopping Emotion Sebagai Variabel Intervening (Kasus Pada Sikap Konsumen Giant Supermarket, Semarang)

Abstract: This research aims to examines the factors that effect purchase decisions at Giant Supermarket. This is based on the Giants Supermarket’s problems those are the decrease of sales volume, the decrease of TOP Brand Index, the decrease of Brand Value, the decrease of Brand Share, and the decrease of the number of outlets in Giant Supermarket. This research was conducted at Giant Supermarket in Semarang, the factors are store atmosphere, price discount, and shopping emotion. These factors are considered to contribute a considerable share in consumer purchase decisions.The population in this research is consumer who have made purchases at Giant Supermarket in Semarang. The sampling technique which used in this research is snowball sampling with the total sample 150 respondents. The analysis tool which used is Structuran Equation Model (SEM).The result shows that the Store Atmosphere has a positive effect on Shopping Emotion, Price Discount has positive effect on Shopping Emotion, Shopping Emotion have positive effect on Purchase Decision.The shopping emotion factor is the most impact in comparison with other factors.

Keywords: Store atmosphere, price discount, shopping emotion, , purchase decision

Penulis: Rizki Warahma, Mudiantono

Kode Jurnal: jpmanajemendd170990

Paket Lengkap Analisis Imbas Kegunaan Yang Dirasakan, Akomodasi Penggunaan Dan Keyakinan Konsumen Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi Pada Situs Jual Beli Online Zalora.Co.Id)

Abstract: High growth of technology and consumer’s shifting behavior who want an easy transaction, faster, and efficient cause online business growth that called e-commerce. This causes competition of e-commerce in high temper. Company needs to make their consumers being loyal to their product so they can survive. Between the atmosphere of the competitiveness nowadays, Zalora is one of the most popular e-commerce company in Indonesia that not coupled with the reputation and page viewers to transact in this site. This study was to examine the effect od variabel perceived usefulness, easy of use, and consumer trust on purchase decision of Zalora in Semarang through consumer intention as an intervening variabel.

The total sample in this study is 100 respondents taken by purposive sampling technique that comsumers in Semarang and also conduct transaction at least 1 times in Zalora. Data analysis method used are in which the analysis : validity, reliability, classic assumption test, multiple linear regeression, t0test, F-test, determination test and Sobel test.

This result of multiple regression analysis showed that all independent variabels are perceived usefulness (0,252). Ease of use (0,625), and customer’s trust (0,165) has a positive and significant relationship to variabel purchase intention. Intervening variabel such as purchase intention (0,625) and independent variabel such as costomer’s trust (0,165) has a positive relationship and parallel to the dependant variabel is purchase intention.

Keywords: perceived usefulness, easy of use, customer’s trust, purchase decision

Penulis: Rosep Tika Noviatun, Imroatul Khasanah

Kode Jurnal: jpmanajemendd170991

Paket Lengkap Imbas Kesadaran Lingkungan, Penemuan Produk Dan Persepsi Kualitas Terhadap Niat Beli Kendaraan Beroda Empat Suzuki Karimun Wagon R Ags (Studi Pada Pengunjung Bazar Kendaraan Beroda Empat Suzuki Karimun Wagon R Ags Di Royal Plaza Dan Giant Margorejo Surabaya)

Abstract: Pencemaran udara di Indonesia pada tingkat yang mengkhawatirkan.Hal ini mendasari Suzuki memproduksi kendaraan beroda empat LCGC Suzuki Karimun Wagon R AGS dengan penemuan pengaplikasian transmisi Auto Gear Shift(AGS), serta mendapat beberapa penghargaan yang menawarkan keunggulan kualitasnya. Namun, peluncurannya belum sanggup meningkatkan pangsa pasar secara signifikan. Penelitian ini bertujuan untuk menganalisis dan membahas efek kesadaran lingkungan, penemuan produk dan persepsi kualitas terhadap niat beli kendaraan beroda empat Suzuki Karimun Wagon R AGS.

Populasi pada penelitian ini ialah seseorang berusia minimal 25 tahun, sudah pernah memakai kendaraan beroda empat namun belum pernah mempunyai kendaraan beroda empat Suzuki Karimun Wagon R AGS dan sedang berkunjungke ekspo kendaraan beroda empat di Royal Plaza dan Giant Margorejo Surabaya. Penelitian ini memakai 210 sampel, metode pengambilan sampel ialah non-probability sampling dengan teknik sampling incidental. Teknik analisis data memakai regresi linear berganda.

Hasil penelitian menawarkan bahwa terdapat efek antara kesadaran lingkungan terhadap niat beli, penemuan produk terhadap niat beli dan persepsi kualitas terhadap niat beli sebesar 69,3%.

Kata kunci: kesadaran lingkungan, penemuan produk, persepsi kualitas, niat beli

Penulis: ELLYTA OKTAVIANA MULYA PUTRI

Kode Jurnal: jpmanajemendd170992

Paket Lengkap Imbas Electronic Word Of Mouth Terhadap Gambaran Merek Dan Minat Beli Pada Produk Kosmetik Wardah

Abstract: In obtaining information about a product, the consumer is no longer limited to the information from the manufacturer. The Information of the product can be obtained from other consumers personally as known as word of mouth. Along with the development of internet technology, word of mouth communication is not only done in a personal but it can be done with a broader range called electronic word of mouth. The concept of electronic word of mouth in the form of an opinion regarding a product or company that expressed by actual consumer via social media that can be either positive or negative reviews, so it can affect the prospective consumers glance towards the merk image and its impact on purchase intention of product. This study aims to determine the effect of electronic word of mouth on the merk image and purchase intention, especially wardah cosmetics products that are currently reviewed by social media.

This research used purposive sampling technique which is included in non-probability sampling method, by spreading questionnaires to 100 respondents of young women in Semarang who aware about electronic word of mouth  with age of 15-29 years. Collected data were analyzed with several tests: validity, reliability, normality, heteroskedasidity, statistical t test, statistical f test, coefficient of determination test, multiple regression analysis, and sobel test using IBM SPSS 23 for windows software application.

The results indicated that electronic word of mouth has significant influence on merk image and purchase intention. While the merk image as an intervening variable has  significant influence on purchase intention as a partial mediation.

Keywords: Electronic word of mouth, merk image, purchase intention, cosmetics

Penulis: Rosmaya Adriyati, Farida Indriani

Kode Jurnal: jpmanajemendd170993

Paket Lengkap Analyzing Maslow’S Hierarchy Of Needs, Compensation, And Work Environment On Employee Retention At Pt Bank Dapat Bangun Diatas Kaki Sendiri (Persero) Tbk Manado Branch Sudirman

Abstract: Employee retention is a technique used to retain employees to stay in the company for a certain period. The high retention rate can cause a positive impact for the company. It can be done if the company pays attention to factors such as Maslow’s hierarchy of needs, compensation, and work environment. Organizations that retain their high performers are bound to be successful in performance and at the same time avoid expenses. This study attempt to analyze how Maslow’s hierarchy of needs, compensation, and work environment can effect on employee retention and if those variables are already been applied at the company. This research is using qualitative approach trough interview. The research was conducted at PT Bank Mandiri (Persero) Tbk Manado Branch Sudirman. The population of this research is 10 front-liner of PT Bank Mandiri (Persero) Tbk Manado Branch Sudirman. Based on the results of the analysis it was found that Maslow’s hierarchy of needs, compensation, and work environment have a positive effect against the retention of employees. This suggests that the higher the level of Maslow's hierarchy of needs, compensation, and work environment then the higher employee retention is.

Keywords: employee retention, maslow’s hierarchy of needs, compensation, work environment, qualitative study

Penulis: Naya W. Lahida, Sifrid S. Pangemanan, Farlane S. Rumokoy

Kode Jurnal: jpmanajemendd170994