Tuesday, December 10, 2019

Paket Lengkap Imbas Penemuan Produk Dan Harga Terhadap Keputusan Pembelian Toyota All New Avanza (Studi Pada Pelanggan Di Dealer Auto 2000 A.Yani)


Abstract: Product innovation and price perceived on consumers aims to increase car purchase, this study aims to analyze the effect of product and price innovation on purchasing decisions. Sample used in this research is 150 customers of toyota car all new avanza at dealer Auto A.yani Surabaya. Analytical techniques in this study using multiple linear regression using SPSS kegiatan version 18.0.hasil this shows that product innovation gives a partial significant influence on the purchase decision of Toyota toyota car customers in Auto Ayani dealer Surabaya and the variable price gives a significant influence Partial to the purchase decision of Toyota toyota all new avanza customers at Auto A.yani dealer Surabaya.
Keywords: Product Innovation, Price, Purchase Decision
Penulis: FRESHA KHARISMA
Kode Jurnal: jpmanajemendd171136

Paket Lengkap Dampak Kecerdasan Emosional Terhadap Kinerja Karyawandengan Kerpuasan Kerja Sebagai Variabel Intervening Pada Ptbank Pembangunan Kawasan Jawa Timur Cabang Sidoarjo


Abstract: Bank Pembangunan Daerah Jawa Timur (Bank Jatim) is a general bank and Regional Enterprises which is owned by East Java Province Government. Bank Jatim has assets for more than IDR 30 Trillion with 36 merk offices that are spread along all over Indonesia. Bank Jatim just achieved reward as the best Bank in Retail Bank Service that is given by Indonesian Banking Award 2016. Also, Bank Jatim also got achievement from TOP BUMD as TOP BPD Manajemen SDM and IT 2016. The achievements and rewards that are achieved by Bank Jatim surely supported by good Employee performance. This employee performance cannot separated from emotional intelligence employee and job satisfaction for the employee. The purpose of this study is to testing and analyzing the influence of emotional intelligence toward employess performance through job satisfaction as a intervening variable. This is a causal research with quantitative approach. The sample collecting technique is using sample saturation with 54 respondents of customer service, service assistant,teller and credit division in Bank Jatim Sidoarjo branch. The statistical analysis used is Partial Least Square (PLS) with the support of smartPLS software. Result of the studyexplained that emotional intelligence has positive and significant effect on employee performance. Emotional intelligence has faktual and significant effect on job satisfaction. Job satisfaction has faktual and significant effect on employee performance. Job satisfaction intervening the influence of emotional intelligence on employee performance.
Keywords: Emotional Intelligence, Job Satisfaction, Employee Performance
Penulis: NURIL LAILY ALFANY
Kode Jurnal: jpmanajemendd171137

Paket Lengkap Dampak Ownership Structure, Financial Leverage, Dan Firm Size Terhadap Firm Value Pada Perusahaan Sektor Consumer Goods Yang Listing Di Bursa Imbas Indonesia (Bei) Periode 2008-2015


Abstract: Companies generally have two course, namely short-term and long-term course. In the long term, the company aims to maximize corporate value or firm value. This study aims to examine the effect of ownership structure, financial leverage, and firm size on firm value based on several theories, namely agency theory, pecking-order theory, andsignaling theory. The sample of this research is the consumer goods sector companies listing on BEI that have been selected with several criteria. The consumer goods sector is chosen based on the phenomenon which shows that during the period of study has the value of PER is increasing while the other sectors fluctuate. The method used in this research is multiple linear regression. The results show that ownership structure and financial leverage have no effect on firm value. The existence of insider ownership does not make the insider align its vision and mission with the company and other shareholders. Concentrated ownership in Indonesia can not control the company due to a limited company law governing the GMS, where the owner of the concentrated ownership derived from the parent company, subsidiaries or other branch offices does not get voting rights in the GMS. Banks that invest in companies are limited to investment banks only, so their focus is not on increasing firm value but on capital raising, investment strategy making, and risk management. Financial leverage does not directly affect firm value. The financial performance variable is thought to be a variable that moderates the relationship between financial leverage and firm value. Meanwhile, firm size has a positive effect on firm value. Firm size affects the profitability of the company, where the larger firm size then the company's ability to generate greater profits as well. Thus, firm value increases. The implication of this research is in the next research can re-examine the independent variable found not affect the firm value. It can also be considered to use a different, more appropriate proxy for each variable, thus providing more accurate results. Re-testing can be done on different samples.
Keywords: ownership structure, financial leverage, firm size, firm value
Penulis: Berlian Citra Pusparini, Yuyun Isbanah
Kode Jurnal: jpmanajemendd171138

Paket Lengkap Analisis Kepercayaan, Motivasi Dan Kepuasan Orang Renta Siswa Sma Kristen Petra 1 Surabaya


Abstract: Penelitian terhadap 91 orang renta siswa Sekolah Menengan Atas Katolik Petra I Surabaya, 29 orang laki-laki (32%), dan 62 orang perempuan (68%),  dengan status pekerjaan  22 orang (2,2%) pegawai negeri sipil, 20 orang (22%) pegawai swasta, 28 orang (30,8%) wiraswasta, 37 orang (40,7%) ibu rumah tangga, dan 4 orang (4,4%) mempunyai pekerjaan lainnya. Penelitian menguji dampak iktikad dan motivasi terhadap kepuasan orang renta siswa Sekolah Menengan Atas Katolik Petra I Surabaya. Kepercayaan diukur dengan indikator: ability, benevolence, dan integrity; motivasi diukur dengan indikator: dorongan untuk melanjutkan pendidikan, kebutuhan untuk mempunyai keahlian khusus, dan impian untuk meningkatkan kesejahteraan hidup, sedangkan kepuasan diukur dengan indikator: leadership. parental involvement, faith development, curriculum and instruction, communication, support service, facilities, serta environment. Kepercayaan sebagai variabel eksogenus, motivasi sebagai variabel mediasi, dan kepuasan sebagai variabel endogenus. Hasil penelitian menandakan bahwa: (1) iktikad besar lengan berkuasa kasatmata terhadap motivasi dan juga besar lengan berkuasa kasatmata terhadap kepuasan orang tua; (2) motivasi besar lengan berkuasa kasatmata terhadap kepuasan orang tua. Motivasi terbukti sanggup menjadi mediasi antara iktikad terhadap kepuasan orang tua, sehingga secara total dampak iktikad terhadap kepuasan semakin kuat.
Keywords: Kepercayaan; motivasi; kepuasan; Sekolah Menengan Atas Petra I
Penulis: Hatane Semuel, Vony Wijaya
Kode Jurnal: jpmanajemendd171139

Paket Lengkap Efek Visual Merchandising Terhadap Impulse Buying Melalui Positive Emotion Pada Zara Surabaya


Abstract: Perkembangan ritel di Indonesia terus meningkat. Selain itu, usul masyarakat Indonesia atas pakaian juga terus bertambah. Hal ini mengakibatkan Indonesia sebagai pasar potensial bagi ritel luar negeri dan turut bersaing di pasar ritel di Indonesia. Oleh alasannya yaitu itu, pihak administrasi harus memahami sikap konsumen yang sering terjadi pada gerai ritel yaitu  impulse buying. Impulse buying bahkan bisa menguasai 65% jumlah total pembelian dalam sebuah toko, sehingga sangat penting untuk mengetahui variabel-variabel yang bisa mempengaruhi impulse buying. Dengan demikian maka penelitian ini bertujuan untuk menganalisa efek dari Visual Merchandising (window display, mannequin display, promotional signage, floor merchandising) terhadap Impulse Buying (affective dan cognitive) melalui Positive Emotion (pleasure, arousal, dominance) pada Zara Surabaya. Penelitian ini akan dilaksanakan dengan mengembangkan kuisioner kepada 100 responden konsumen Zara Surabaya dengan kegiatan smart-PLS melalui metode path analysis. Menurut hasil penelitian yang telah dilakukan oleh peneliti maka variabel visual merchandising mempunyai hubungan, namun tidak signifikan terhadap impulse buying. Sedangkan variabel visual merchandising bekerjasama secara signifikan terhadap positive emotion. Begitu pula dengan korelasi variabel positive emotion dengan impulse buying.
Keywords: Visual merchandising; positive emotion, impulse buying, window display; mannequin display; promotional signage; floor merchandising; affective; cognitive; pleasure; arousal; dominance
Penulis: Jovita Guntara Sudarsono
Kode Jurnal: jpmanajemendd171140

Paket Lengkap Imbas Usefulness, Ease Of Use, Risk Terhadap Intentionto Buy Onlinepatisserie Melalui Consumer Attitude Berbasis Media Umum Di Surabaya


Abstract: Penelitian ini dilakukan untuk mengetahui apakah perceived usefulness, perceived ease of use, perceived risk besar lengan berkuasa terhadap intention to buy online patisserie melalui consumer attitude dengan media umum instagram di masyarakat Surabaya. Penelitian ini merupakan penelitian kuantitatif. Teknik analisa yang dipakai dalam penelitian ini yaitu Partial Least Square (PLS). Hasil mengatakan bahwa perceived usefulness mempunyai efek nyata dan signifikan terhadap consumer attitude, perceived ease of use mempunyai efek nyata dan signifikan terhadap consumer attitude, perceived risk mempunyai efek negatif dan signifikan terhadap consumer attitude¸ dan consumer attitude mempunyai efek nyata dan signifikan terhadap intention to buy online. Sehingga consumer attitude yaitu variabel yang harus ada antara perceived usefulness, perceived ease of use, perceived risk dan intention to buy online.
Keywords: Perceived usefulness; perceived ease of use; perceived risk; consumer attitude; intention to buy online
Penulis: Yudianto Oentario, Agung Harianto, Jenny Irawati
Kode Jurnal: jpmanajemendd171141

Paket Lengkap Analisa Imbas Family Types, Family Stages, Dan Household Conflict Terhadap Pengambilan Keputusan Pembelian Kendaraan Beroda Empat Keluarga


Abstract: Penelitian membahas family types, family stages, dan household conflict pengaruhnya terhadap pengambilan keputusan pembelian kendaraan beroda empat keluarga di Surabaya. Sampel penelitian ini berjumlah 100 responden dari pasangan suami-istri yang tinggal di Surabaya dan berminat membeli kendaraan beroda empat keluarga. Pengukuran dilakuan dari variable family types (X1) dengan indikator nuclear family dan exended family, variable  family stages (X2) dengan indikator  joint, wife dominant, husband dominant dan variabel household conflict (X3) dengan indikator consensual purchase decision, accomodarive purchase decision sebagai variable independen sedangkan pengambilan keputusan (Y) sebagai variable dependen, hasil penelitian menunjukkan: (1) variable X1 mempunyai imbas faktual terhadap keputusan pembelian; (2) variable X2 mempunyai imbas faktual terhadap keputusan pembelian; (3) variable X3 mempunyai imbas faktual terhadap keputusan pembelian dan variable X2 mempunyai imbas paling besar.
Keywords: Family types; family stages; household conflict; pengambilan keputusan
Penulis: Edwin Japarianto
Kode Jurnal: jpmanajemendd171142